The power of the image paints a picture that speaks a thousand words and that is certainly the case with these fantastic images taken by photographer Asim Hafeez.
Asim was commissioned by CABI to document the process of harvesting cotton in Pakistan – the country’s largest industrial sector – where more than 500,000 farmers rely on the crop for their livelihoods.
CABI is helping the country’s cotton industry reduce losses of around $350m a year by training thousands of farmers and workers about better production, transport and storage practices as part of the Better Cotton Initiative.
These photographs tell the story of how cotton farmers at five districts (Mirpurkhas, Sanghar, Umer Kot, Tando Allah Yar and Matiari, of Sindh, Pakistan are learning to grow more and lose less of what they sow, thereby maintaining their livelihoods through increased profitability.