Using social media as the primary means of communication, Planeta.com and partners have designated the week from 4 August 2014 as Indigenous Peoples Week: an "annual celebration of social web storytelling about indigenous peoples and tourism around the world." Indigenous peoples are widely used by national tourism boards in marketing, and many tours sell visits to villages of indigenous people as part of their cultural tourism offerings, but all too often indigenous people are a tourist 'attraction', but don't themselves control how they are packaged and marketed, or run the companies that profit from indigenous tourism experiences. Planeta.com is hosting an 'unconference' this week on themes including biodiversity conservation, crafts, cultural heritage, food and literacy. For more information and to take part, visit http://planeta.wikispaces.com/indiweek2014 and https://www.facebook.com/indigenoustourism.