“Plant a tree in ’73, Plant some more in ’74”. Those slogans mark the start of the public’s awareness and many authorities enthusiasm for tree planting. Of course our love of and respect for trees in both urban and rural landscapes, had been part of our culture for centuries but had somehow slipped out of the general public’s awareness over the 20th century.
Those slogans along with other skilful promotions were hugely successful. Trees of various shapes and many sizes were planted everywhere and anywhere, many husbanded with care and sited in appropriate places but far too many were doomed through either going into impossible sites or being planted without skill or understanding. A sad story that moved one arboriculturalist to add his take on the campaign slogan - “But are they alive in 75?”; while another suggested putting the instruction “green side up” on each transplant when it left the nursery.